SoCo Goes Social: Southern Comfort Toasts Facebook, Homepage, Mobile Site
Southern Comfort is using its Facebook page, homepage, and mobile site to make sure that any of its fans heading out on the town are aware of all possible opportunities to enjoy Southern Comfort Lime.
Southern Comfort is using its Facebook page, homepage, and mobile site to make sure that any of its fans heading out on the town are aware of all possible opportunities to enjoy Southern Comfort Lime.
The spirit’s campaign includes: enabling fans to pass virtual SoCo Lime shots to friends; digital content partnerships with The Onion, Pandora, and ESPN; tweeted updates about where SoCo promo teams will hold events; the chance for rebates of $3-$11 for fans who fill out the SoCo Summer Social application on its Facebook page; daily prizes, including trips to New Orleans; photo galleries featuring promotional events; and SoCo recipes, including Thirsty Thursday, in which users who sign up receive recipes on their mobile devices every Thursday.
SoCo’s
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