SocialVibe Study: Incentivized Brand Ads Work Well in Social Games

Digital advertising technology company SocialVibe is releasing a study today that claims 91% of people pay active attention to brand messaging packaged in incentivized engagements encountered in social games, as opposed to just idly sitting through an ad to score free virtual currency.

SocialVibe is best known on Facebook for its integration with Zynga’s games, such as its Super Bowl XLV engagement app promoting Kia Motors or last year’s Thanksgiving Facebook app that drew funds on behalf of charitable organization United

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in