Solution to Lack of Social Media Marketing Resources? Do Nothing
Though many marketers and other business decision makers acknowledge their social media marketing activities are hindered by lack of resources and competency, a recent survey conducted by R2integrated (R2i) concludes few may be addressing this issue head on.
Though many marketers and other business decision makers acknowledge their social media marketing activities are hindered by lack of resources and competency, few may be addressing this issue head on.
This is among the conclusions that can be drawn from a recent survey conducted by marketing and technology agency R2integrated (R2i) that also suggests a continued paucity of defined social media strategy.
296 professionals from several leading industries were surveyed from November 5 through 19, 2010. 42% stated that time and resources were the greatest barriers to entry into social media and 38% that their biggest mistake with social media was not allocating proper time and resources.
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