Don't Be An Anti-Social Marketer: Optimize Your Local Business Presence Online

Marketers need to take a closer look at the importance of creating, securing and managing an impactful local presence across multiple online platforms.

This guest post was written by David Dague, vice president of marketing, Localeze. The company provides businesses tools to certify, enhance and manage their local listings across the web and makes local business data available to local search platforms.

As social and mobile app usage grows among consumers, marketers are taking a closer look at the importance of creating, securing and managing an impactful local presence across multiple online platforms.

For businesses big and small, establishing and actively managing anchor local business listings – name, address, phone number (NAP) and additional enhanced business information on the web is critical for breaking through the online clutter and ensuring that local listings are indexed by social and mobile apps, search engines and other online directories.

Location-based service (LBS) applications like Facebook Places, Foursquare and Gowalla allow consumers to check-in and share tips about the businesses they frequent, e.g.,

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