Campaign Mindset Drives Social Media Success

Offerpop's Allen Bonde suggests that brands cannot rely solely on building networks and conversations - successful social media marketing requires fixed duration campaigns. After the jump, he explains why and offers proven campaign tactics you can use in your campaigns.

Allen Bonde is co-founder and CMO of Offerpop, a New York-based social media marketing software company, and Managing Director of Evoke CRM, his consultancy. His kids still know more about Facebook than he does, but he’s learning. Join his conversation on Twitter.

Social media is growing up. And it’s about time. But if 2011 is the Year of Integration as Jeremiah Owyang at Altimeter has put it, it’s time for social marketing to be viewed less as “something new” and more as another channel that has some unique characteristics, but also fits in with the rest of the marketing mix.

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