The Syncapse Platform is an enterprise Software-as-a-Service (SaaS) application designed to help marketers create a global, cross platform social media presence with reduced complexity and risk.
The application currently operates on Facebook, Twitter, MovableType.org, WordPress and YouTube, staying on top of social media developments with a team that conducts biweekly feature updates to the tool.
Ways the product benefits social media campaigns
Designed for non-technical users, the Syncapse Platform helps marketers build, manage and measure social media marketing campaigns from a single dashboard. The application has particular utility for global marketers working with multiple internal stakeholders (such as subsidiaries around the globe) and external stakeholders like creative, media or public relations agencies.
Support of Facebook’s geo-targeted publishing feature. Marketers can send relevant information to fans from a particular country, state, city or region, and/or to fans that speak a particular language. This feature is targeted to retail chains with one Facebook Page serving multiple storefronts or other brands communicating with fans in several official languages.
Rich Media Publishing – Publish several types of content such as images, video, text and flash to all owned social media sites with one click.
Customized Workflow – Publish the correct content to the correct location at the right time. Allocate relevant permissions to members of your team responsible for creating content, those who edit the content and those who approve the content before it gets published.
Content Library – Organize and maintain a library of pre-approved content that can be customized by region/audience and deployed to local or regional social media sites. Designed to save resources by avoiding team members duplicating work.
Influencer Identification and Sentiment Analysis – Identify members of your audience most likely to purchase or influence others. Gain valuable insights on consumer sentiment around products and brands. This helps brands identify and participate in the most relevant conversations to build brand loyalty.
Measurement – In addition to the usual metrics (number of fans, number of posts, number of engagements or likes, etc.), campaign performance can be measured using parameters such as Earned Reach, Earned Engagement, Earned Media Value and Brand Favorability.
Global, Fortune 500 corporations across industries and government requiring services ranging from getting started in social media to advanced technology customization.
“Labatt’s marketing strategy increasingly relies on social media to build relationships with our most important brand advocates. For Labatt, this means focusing ongoing engagement with hundreds of thousands of fans across multiple Facebook brand communities. The Syncapse Platform streamlines this process and aggregates results into one convenient place, allowing Labatt to see return on investment in real time.” – Matthew Ramella, Senior Manager, Digital Marketing, Media & Sponsorships, Anheuser-Busch InBev Canada
Pricing depends on the number of licenses purchased and the level of Professional Services commissioned to accompany the Syncapse Platform.
Compared to competition
According to the company, “The Syncapse Platform is the most frequently updated and heavily invested in of all of the social media management platforms on the market. Marketers using the Syncapse Platform also have access to Syncapse’s extensive portfolio of Professional Services offerings to help them make the most of their audience on social media. Establishing a global social media presence is one part of the equation, but in order to achieve optimal business results through social media, organizations must go beyond the basics. Syncapse is uniquely qualified to take your brand beyond fans and followers and create premium brand experiences online such as My.BlackBerry.com for Research in Motion, La SociÃ©tÃ© Stella Artois for Anheuser-Busch InBev, Puzzlebuilder for Autism Speaks and Powerbrands for Reckitt Benckiser.”
Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!