The Awareness Social Marketing Hub is designed for marketers to publish, manage, measure and engage across all their social channels — Facebook, Foursquare, Flickr, Twitter, WordPress, YouTube — from one central location.
In addition to multichannel publishing and aggregated cross-channel reporting, it offers centralized comment and conversation management, social profiling and team workflow with permissioning.
Ways the product benefits social media campaigns
The Awareness Social Marketing Hub allows management of social media campaigns for teams and individuals along with a full report and analytics package for campaign analysis and optimization.
The Social Intelligence Dashboard allows users to combine social and non-social data into a drag-and-drop dashboard to create customizable reports.
- User permissioning and access controls for task management
- Reporting and analytics including multi-channel reporting, channel and content drilldowns, along with user-generated reports diplayed on customizable dashboards
- Complete publication history with user-level audit trails
A brand or agency managing five or more social channels.
“The Awareness Social Marketing Hub is already being used by some of the world’s biggest brands to give them better control over their social marketing activities. As consumer adoption of social media increases, brands of all sizes need technologies that can help them create, distribute and manage content on social channels. The Hub is a feature-rich social media management tool that perfectly fulfills this need, backed up by high-quality training, support and consultancy to ensure it meets the need of the specific company.” — Dominic Mills, Managing Director at Auros
The Social Marketing Management Checklist [PDF download] provides an overview of questions buyers should ask when evaluating social marketing management software solutions.
Pricing is based on the number of channels and number of users. Base pricing is $250 a month.
Compared to competition
According to the company, “With the Awareness Social Marketing Hub, you’ll have a comprehensive platform with the features that work for today’s needs, continually evolving upgrades to work for your future needs, with the personal touch of hands on training at the beginning of implementation, and customer support for all of the questions in between.”
Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!
Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers malarky-free social, digital and linear media solutions. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.