SocialCode Algorithm Pegs Duke As NCAA Tournament Winner

By David Cohen 

The 2013 NCAA Division I Men’s Basketball Championship tournament tips off later Tuesday night, and fans throughout the country are using various strategies to fill out their brackets, as is social marketing solutions provider SocialCode, which used its own algorithm to determine that Duke will cut down the nets April 8.

SocialCode said it correctly predicted that Kentucky would win the 2012 NCAA Tournament, as well as pegging some of last year’s key upsets, and it adjusted its algorithm for this year’s edition of March Madness.

The company described its algorithm as follows:

  1. Teams are ranked by the relative size and engagement of their alumni around basketball — size determined by hand-raised Facebook communities, engagement determined by activity including likes, comments, shares, etc.
  2. Teams are also ranked against their current student bases and their relative interests in basketball — size determined by hand-raised Facebook communities, interest determined by engagement including likes, comments, shares, etc.
  3. The normalized composite score (beside each team) is now based on the student base, alumni base, and overall NCAA Tournament ranking.
  4. Composite score = alumni social rank + student social rank + team rank rating.
  5. Teams compete against one another on composite score, with the winner being the team with the highest composite score in each match-up.

SocialCode’s bracket appears below.

Readers: Who did you pick in your Final Four?

Money and brackets image courtesy of Shutterstock.