Socialbakers releases Q1 data, finds Facebook rules for customer care

Socialbakers, a Facebook Preferred Marketing Developer, released its Socially Devoted report for Q1 2014, finding that Facebook is the leader when it comes to customer care.

The report found that brands use Facebook over Twitter as the platform of choice to respond to customer questions. Globally, brands use Facebook respond to more customer questions compared to Twitter, with 65 percent of questions being answered directly. In comparison, Twitter has more than 10 million user posts that go unanswered by brands each quarter.

Brands do feel the importance of social customer care.