STUDY: A Case Of The Mondays Is A Good Thing For Brands On Facebook

By David Cohen 

Most people don’t like Mondays, but when analytics company Socialbakers studied 2,858,620 Facebook posts from some 23,000 brand pages between April 30 and July 28, it found that Monday posts on brands’ Facebook pages had the highest chance of landing in the top 4,000 most engaging posts of the day.

Socialbakers also found that Wednesday and Friday were strong days, and while weekends drew much lower traffic, weekend posts also tended to result in more likes, comments, and shares.

The company added:

The search for the ideal day to post on Facebook will never tire, because brands will always be cautious about timing when it comes to reaching their audience. But to be frank, there is no ideal day for posting, as so many factors influence the level of engagement the content triggers. The industry you operate in, the market specifics, the nature of your product/service portfolio, the demographic characteristics of your target audience, and things like the season of the year will inevitably have an impact on your performance. Not to mention that the Facebook platform, as well as the audience, is constantly evolving, so different studies conducted in different time ranges will showcase different results.

Readers: What days of the week have resulted in the most engagement for your posts?

Do it now image courtesy of Shutterstock.