Socialbakers June U.S. report: response rate slipping on Facebook

Though T-Mobile is once again the most socially devoted Facebook brand in the U.S., overall response rate from brands dipped by 10 percent over the past month, according to a report by Facebook Preferred Marketing Developer Socialbakers.

In May, the average response rate among top brands was 48 percent. When Socialbakers crunched the numbers for June, that figure dropped to 38 percent. Three of the top brands for response rate were telecom providers — T-Mobile, Straight Talk and AT&T.

Other key insights from the June report:

• Walmart is still the most-liked page in the U.S.