Which Industries Are Best At Facebook Engagement?

How often do you post to a company's Facebook page and receive direct feedback? Your chances at getting a response are better if you're talking to a telecommunications company or an airline, according to a study from Socialbakers.

How often do you post to a company’s Facebook page and receive direct feedback? Your chances at getting a response are better if you’re talking to a telecommunications company or an airline, according to a study from Socialbakers.

Socialbakers recently released this graph, showing which industries are best at responding to fans on Facebook:

Socialbakers then broke each industry down into brands. Here are the worldwide industry leaders, in terms of response rate: