Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.
So which trends are shaping the social space in 2014?
Social listening for one. One quarter of marketers plan to use social listening strategies in 2014, but just 31 percent think their methodology is effective. Social advertising will be adopted by even more brands this year, while image-based social marketing will become increasingly important. Brands will better integrate social media into their entire business model – not just Twitter and Facebook – and online will meet offline for better customer engagement.
This infographic from Media Mosaic looks at 7 social media trends that are shaping 2014.
(Source: Media Mosaic.)