Did you know that 90 percent of content on Twitter is generated by just 2 percent of its users? And the rest? It’s all retweets and pass-alongs, with 94 percent of us sharing content on social media to increase value and drive entertainment.
Indeed, different kinds of user share for different reasons (and on different platforms), and with many of us checking our Facebook, Twitter, Instagram, Pinterest, LinkedIn, Vine and – yep – email accounts multiple times each and every day, those shares are quickly seen and re-shared with friends, family and colleagues.
This visual from Statpro.com takes a closer look at the psychology of sharing.