Social Sharing Boosts Email Marketing Results By 158% [INFOGRAPHIC]
Email still converts better than social media marketing (or search for that matter), but do you know what really works?
Combining them together. By adding social sharing icons to your email marketing messages you can increase your click-through rate (CTR) by as much as 158 percent.
Yep. Marketers who use social sharing buttons in their email marketing campaigns benefited from a CTR of 6.2 percent, compared to a CTR of just 2.4 percent for those folks who used email alone.
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