Social Media Sentiment - Which Brands Are On The Naughty List This Christmas? [STUDY]
Which brands and industries are scoring well with consumers this holiday season, and which have made the naughty list?
uberVU tracked mentions of 5 top brands in 5 industries – retail, financial services, auto, airlines and beverages – to compare the percentages of positive and negative mentions.
In retail, Walmart’s commitment to low prices and low wages had led to a negative 20 percent sentiment rating, good enough to edge out second-placed Sears (-15 percent) and JCPenny (-12 percent).
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