If you’re in the business of using social media for business, then it’s important that you educate yourself on which social platforms are right for your industry and how you can best use these channels to maximise brand awareness and exposure, generate leads, drive website traffic and, ultimately, convert that interest into sales.
While Facebook still remains the social network of choice for the majority of companies, a number of other social media sites are increasingly popular, including Twitter, LinkedIn, YouTube, Google+ and Pinterest. And with good reason: with as little as six hours investment per week, 92 percent of marketers reported that using social media increased exposure for their business.
This infographic from Top Web Design Schools provides a veritable smorgasbord of data looking at how – and, more importantly, why – companies are using different social platforms.
(Source: Top Web Design Schools.)