The Pitfalls Of Facebook Dependency

There is a lesson to be learned from reports earlier this week about certain Facebook social reader applications shedding users by the thousands: Don’t invest in a product or develop one just on the basis of popularity on Facebook. That’s because there’s a master magician pulling the strings, or, in this case, directing the flow of traffic, and that is the social network itself.

There is a lesson to be learned from reports earlier this week about certain Facebook social reader applications shedding users by the thousands: Don’t invest in a product or develop one just on the basis of popularity on Facebook. That’s because there’s a master magician pulling the strings, or, in this case, directing the flow of traffic, and that is the social network itself.

Facebook controls which applications and content creators have traffic funneled to them and how much is doled out, TechCrunch pointed out, adding that the social network’s constant experimenting with and changing of modules was the probable culprit of the current decline in social reader apps — not any sort of disdain or backlash by users to auto-sharing.

Previously,

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