Social Point continues pursuing mid-core market with new Facebook games, iOS pushing

Barcelona-based developer Social Point struck gold when it released its 2011 sleeper hit Social Empires on Facebook, and recent follow-up Social Wars continued this trend. Now that the company has discovered the monetization power of the mid-core games, CEOs Andrés Bou and Horacio Martos are pursuing that part of the market full bore with new Facebook games and also expanding onto iOS before the end of this year.

Before Social Empires, Social Point developed 20 casual titles that gained plenty of users and monetized via advertising, but not that well overall.

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