62% Of Adults Worldwide Now Use Social Media (But Email Is Still More Popular) [STUDY]

More than six in ten (62 percent) online citizens around the world use the internet for social networking, reveals a new study from independent market research company Ipsos.

Social media is most popular in Indonesia, where 83 percent engage, ahead of Argentina (76 percent) and Russia (75 percent). However, while these findings are impressive, social networking usage continues to lag behind email in every country, with a heady 85 percent of those polled favouring the electronic messaging service as their top online activity.

Working with Reuters News, Ipsos surveyed 24 countries from across the globe, and found that the majority of those in each territory used the internet for sending and receiving emails, with the only exception being Saudi Arabia, where less than half (46 percent) emailed.

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