Social Music Recommendation Model Has Room to Grow

The social web has opened up opportunities in a variety of fields, and the music industry is no exception. Social music recommendations are a hot topic lately, but according to research into UK music users’ online music habits, more people still prefer finding new music via word of mouth and offline recommendations from friends and family. This means that the social music recommendation model has plenty of room to grow.

While hearing from your concert-loving friend that a certain band was great live might entice you to go out and buy the album, there some features that online social recommendations have that offline simply can’t provide.