Wow... We're Now Sharing 2 Zettabytes Of Data Each Year Online [INFOGRAPHIC]

Here’s your statistic of the day: in just five years, the amount of digital information created and shared globally has grown 900 percent to almost 2 zettabytes.

I know what you’re thinking – what in blue blazes is a “zettabyte”? Brace yourself: it’s two trillion gigabytes.

Two trillion.

The evolution of data and how it is increasingly being shared – and re-shared – online, has, of course, played a huge part in this growth. From static photos to video and sound, the data monster is already enormous and is getting bigger and bigger on a near-constant basis.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in