Social, Mobile Shopping on the Rise: 41% of Shoppers Use Phones to Complete Purchases [Study]
Some retailers out there might still be hedging their bets when it comes to social shopping, but a new study suggests that now's the time to be going all-in. More shoppers from all demographics are interested in advanced shopping features on e-commerce sites, and discovering new products and services on social networks.
Some retailers out there might still be hedging their bets when it comes to social shopping, but a new study suggests that now’s the time to be going all-in. More shoppers from all demographics are interested in advanced shopping features on e-commerce sites, and discovering new products and services on social networks.
The Art Technology Group (ATG)’s report entitled “Consumer Shopping Experience, Preferences, and Behaviors” polled 1,002 ages 18 and over about their shopping habits.
Nearly a third (29%) of the study’s respondents aged 18 to 34 said that they had discovered a product or service through one of their social networks.
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