As a spectacle, the 2008 Beijing Olympic Games is going to be hard to beat, but there’s one major advantage the 2012 London Olympics has over its predecessor, and that’s the rapid growth in technology, particularly in the social and mobile spaces.
Four years is a long time in tech. Back in 2008, Twitter had less than 1 million users sending a little more than a million tweets per day. Fast forward to 2012, and some 300 million tweets are sent from more than 140 million active users every 24 hours.
And that’s just Twitter. Facebook has grown ten times since 2008, and tech hardware has also expanded dramatically. There are now 106.7 million smartphones and 54.8 million tablets in active use in the USA alone – the latter, of course, did not even exist during Beijing.
This infographic from iProspect takes a closer look at why the 2012 London Olympics will be a very social, mobile games.