Why The 2012 London Olympics Will Be A Social, Mobile Games [INFOGRAPHIC]

As a spectacle, the 2008 Beijing Olympic Games is going to be hard to beat, but there’s one major advantage the 2012 London Olympics has over its predecessor, and that’s the rapid growth in technology, particularly in the social and mobile spaces.

Four years is a long time in tech. Back in 2008, Twitter had less than 1 million users sending a little more than a million tweets per day. Fast forward to 2012, and some 300 million tweets are sent from more than 140 million active users every 24 hours.

And that’s just Twitter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in