When Twitter filed its Form S-1 registration in October of last year, which contained all of the company’s key data going into the November IPO, its user numbers seemed a little soft. Many analysts and pundits (including myself) thought Twitter’s active user base would be in the region of 250-300 million. The actual number? 218 million, a pittance compared to its great rival, Facebook.
Indeed, and IPO aside, the period between Q2 and Q4 2013 was a pretty forgettable one for Twitter, as the network grew just 2 percent in users over that time, reports GlobalWebIndex. Growth is growth, and Twitter’s had some pretty spectacular years in the past. But if you compare Twitter’s numbers to Instagram, which added 23 percent more users in the last 6 months of 2013, or even LinkedIn, which added 9 percent, it all starts to look a little worrying.
I mean, surely we should have seen something of a pickup following a highly-publicised stock market launch? I guess not. Check the numbers out below.
You’ll note Twitter was outperformed by everyone in its space – even Google+ – with the notable exceptions of YouTube and Facebook, both of which shrunk 3 percent. But they’re already massive, and that 3 percent, while not to be sniffed at, isn’t such a problem when you’re already at scale.
Twitter, meanwhile, now sees itself ranking fourth overall amongst all social networks (including YouTube under that banner, which remains debatable), both in terms of registrations and active users.
Broken down by age, Twitter’s top demographic is the important 25 to 34 year-old sector, which accounts for 31 percent of its users.