Social Media Drives Less Than 3% Of Retail Website Traffic [STATS]

Remember when the internet was being pitched as the saviour of commerce? Right up until the dotcom crash of 1999?

Pepperidge Farm remembers. But I digress. That dark period seems like a lifetime ago now, and in the world of digital commerce, it absolutely is: more than $50 billion was spent on retail e-commerce sales in the first quarter of this year in the U.S. alone. And that was just on desktops. Factor in mobile and tablet sales, and baby, you’ve got a stew going.

But

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