Your Company Doesn’t Need A Social Media Rulebook (Just Some Common Sense)

The New York Times has impressed me not once, but twice this week.

First, they’ve decided to experiment with turning off their automated (and very robotic) @nytimes Twitter feed in favour of having the updates managed by (gasp) real people. Which means (as you can see here) actual engagement.

(Although, being frank, it’s pretty fleeting at the moment. But still, they’re trying.)

Second, Liz Heron, The New York Times social media editor (and one of the scribes behind the new-and-human @nytimes account) spoke at the BBC’s Social Media Summit earlier this week and revealed that the Times has a satisfyingly laid-back approach to the management of their social media program, too.

“We

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