The 6 Types Of Social Media User - Which Are You? [INFOGRAPHIC]
Aimia, a Canadian company who specialise in loyalty management, recently unveiled an industry-first segmentation model that analysed the behavioural drivers of trust and control to identify six distinct social media personas – no shows, newcomers, onlookers, cliquers, mix-n-minglers and sparks.
So here’s the big question: which of these best describes you?
The model, which was outlined in the Aimia brief, Staring at the Sun: Identifying, Understanding and Influencing Social Media Users, argues that while no single social media channel can deliver a complete picture of customer behaviour, specific social media personas are identifiable which, if engaged directly, can reap benefits for brands.
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