57% Would Not Give Up Social Media On Vacation In Exchange For A 25% Hotel Discount

If your hotel offered you a 25% discount on your stay, would you take it if it meant you had to stop logging onto any social networks while on the vacation?

If you’re like 57% of respondents to a SpringHill Suites by Marriott survey, the answer would be no.

It appears that social media is a stronger component of travel than ever before.

According to the Marriott survey, more than two in five (44%) Americans who use social media agree that seeing vacation pictures or posts make them want to go to that destination.

And

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in