Social Media Newsfeed: YouTube Capture | Social Advertising

By Tim Sohn 

Click here to receive the Morning Social Media Newsfeed via email.


YouTubeNew App Optimizes Your iPhone Videos for YouTube (SocialTimes)
Monday YouTube announced a new app for iPhone and iPod touch called YouTube Capture that optimizes the camera on your device for shooting and uploading videos to YouTube. YouTube Capture is designed to simplify the process of shooting mobile video and uploading it to YouTube, allowing you to shoot, touch-up, caption and share videos to YouTube, Google+, Facebook and Twitter in just a few clicks. Mashable You can also add free background music from YouTube. The app also reminds you to rotate your phone to avoid “vertical video syndrome.” VentureBeat The whole experience was designed to be fast and easy. As YouTuber Reed Morse wrote Monday on the company blog, “Even if you minimize the app, the video will keep uploading in the background.” ReadWrite In the official YouTube blog post announcing the app, software engineer Reed Morse wrote that the team is working on making the app available on Android soon. No word on if YouTube will make the app available for BlackBerry or Windows Phone 8. USA Today Google’s foray into the mobile video-shooting arena comes as a heap of video startups battle for the market. Companies such as Viddy, Klip, Vlix, Socialcam, Tout and Vibop all vie for attention.

eMarketer: Sunny Outlook for Mobile, Social Advertising in 2013 (SocialTimes)
The digital marketing research firm eMarketer has substantially revised its previous estimates for mobile advertising spending in 2012 from $2.61 billion to $4 billion, nearly double the 2011 number. The company is also bullish on social marketing, expecting one in 10 total digital ad dollars to go to social networks. AllFacebook The report says: “U.S. mobile ad spending is growing more quickly than previously expected, due in large part to the success of so-called ‘native’ ad formats like Facebook’s mobile news feed ads and Twitter’s promoted products. These products represent a seamless experience across platforms for consumers, which means platform owners are able to successfully earn (or, in some cases, not lose) revenue as consumers continue to increase time spent on mobile devices with smaller screens unsuited to much of the inventory that accounts for the bulk desktop display advertising.” Reuters Search leader Google is expected to remain the top player in the market for the foreseeable future, with revenue reaching $6.33 billion in 2014, eMarketer projected. Google’s mobile ad revenue, will increase roughly 84 percent in 2013 to reach $3.98 billion.

Nielsen and Twitter Team Up to Measure Social TV (PRNewser)
TV ratings monolith Nielsen is joining forces with Twitter, creating a new ratings system that will generate metrics for viewers who comment on TV shows and those people who read or interact with said comments. Twitter and TV are the new peanut butter and jelly, and fans of shows ranging from “premium” dramas like Homeland and Breaking Bad to more populist hits like The Voice and Modern Family know that live-tweeting these programs as they air actually beats watching them later on DVR and skipping the commercials.

Best Free Photo-Sharing Sites and Apps of 2012 (SocialTimes)
Facebook’s acquisition of Instagram was just the beginning of an exciting year for people who love sharing pictures online. We’ve compiled a handful of great sites to help you collect, store, edit, share and discover pictures for free.

Did Instagram Forget its $525 Million Verbal Agreement with Twitter? (AllTwitter)
Everyone was wondering a while back how Twitter could have missed out on snagging Instagram, particularly when Twitter co-founder Jack Dorsey was an Instagram investor. Well, it turns out Twitter did attempt to buy Instagram and may not have been given an opportunity to provide a counteroffer – and that could put Instagram’s CEO, Kevin Systrom, in a bit of hot water.

Quora Shortens the Path Between Users and Questions They Can Answer (SocialTimes)
Question-and-answer platform Quora rolled out changes to its user experience late last week to better deliver questions to users who may be able to answer them. Users are now asked to add “Experience” topics to their profile pages.


Connecticut State Police Warn Against Posting Misinformation on Social Media About Newtown Shooting (SocialTimes)
This weekend, Connecticut State Police warned people against circulating misinformation on social media regarding Friday’s school shooting in Newtown that left 26 dead, including 20 students. “Misinformation is being posted on social media sites,” State Police Lt. J. Paul Vance said at a news conference Sunday. “These issues are crimes. They will be investigated, statewide and federally, and prosecution will take place when people perpetrating this information are identified.”

Social Media Accounts for One-Third of Smartphone Usage, Survey Finds (SocialTimes)
Smartphone users devote almost one-third of their connected minutes to social sites and activities, compared to under 20 percent on their desktop computers, according to a study by the research firm GfK. Email is the second most popular activity on smartphones, accounting for 16 percent of users’ online minutes.

National Lampoon’s Griswold Family Helps Old Navy Generate Social TV Buzz (LostRemote)
Pepsi, Victoria’s Secret and AT&T took the first three spots on this week’s Most Social TV commercials chart (exclusively provided to Lost Remote from Bluefin Labs), but Old Navy saw the biggest week over week change. The Old Navy spot featuring Chevy Chase (recently departed from Community) and the Griswold family has helped the Gap Inc. owned brand generate the unique kind of social TV buzz that will help them stand out from competitors during the holiday season.