Click here to receive the Morning Social Media Newsfeed via email.
Twitter’s New Profile is Now Available to Everyone: Here’s How to Get Yours (AllTwitter)
The latest profile page (which feels a lot like a Facebook-a-like redesign) began a slow rollout to Twitter users at the beginning of the month. Now, it would appear, all the kinks have been worked out: all Twitter users can now get the new look. VentureBeat The new profiles feature a three-column layout, cover photos and overlapping profile photos — just like Facebook and Google+. Specific new features include a “best tweets” section to highlight popular tweets; a “pinned tweets” feature that pins tweets that show “what you’re all about”; and finally a “filtered tweets” option, which chooses how you’d like to view other Twitter user’s profiles. The Verge You are now able to pin a single tweet to the top of your profile. Twitter says this can be used in conjunction with your regular bio to help visitors “see what you’re all about.” Any tweets you’ve published that receive a high level of engagement (via retweets, etc.) will appear larger than surrounding tweets. CNET Perhaps Twitter didn’t intentionally replicate the format of its rival’s profile page, but the still-maturing company, which only brought in $243 million in revenue during the fourth quarter of 2013, would do well to copy Facebook’s ad business. Twitter recently announced that it’s getting into the mobile app install and ad network business, giving advertisers access to a Facebook-sized audience of 1 billion devices. TechCrunch Here’s all you need to do: Go to this page (Note: For now, it looks like you’ll need to do this on a desktop browser, not your phone), scroll to the bottom, hit the tiny “Get it now” button. If you’re not already logged in, it’ll ask you to do so.
WhatsApp Passes 500 Million Active Users, Says Over 700 Million Photos and 100 Million Videos are Shared Daily (The Next Web)
WhatsApp Tuesday announced it has passed the 500 million active user milestone, up 100 million from December 2013. The company also revealed its users are now sharing more than 700 million photos and 100 million videos daily.
Proving ROI is the Biggest Challenge for B2B Marketers [Infographic] (SocialTimes)
Respondents say LinkedIn is their most-used platform for brand presence, however, Twitter boosts brand awareness. Sixty-eight percent of marketers believe social media is important, with 16 percent calling it critically important.
Facebook, Google Twitter in New Scrum Over Mobile App Ad Gold Rush (CNET)
At its F8 developer conference next week, Facebook is expected to present plans for a mobile advertising network, and in so doing turn on an additional revenue stream that could mint it billions more in mobile advertising revenue — but not if Google and Twitter have a say in the matter. A mobile ad network marries ad-serving technology to distribute inventory provided by advertisers across placements provided by publishers.
Pagemodo Updates Facebook Marketing Platform Aimed at Small Businesses (AllFacebook)
Social marketing platform Pagemodo announced its spring 2014 release, with new features Post Designer and Cover Photo Designer aimed at enabling small businesses to easily create visually appealing Facebook pages and presences on other social networks, including Twitter and LinkedIn. Pagemodo parent Webs director of social products Alfredo Ramos said in a release announcing the new offering: “Social media is absolutely essential to the small business, and using photos in social posts results in better engagement. We built these new tools because small business owners shouldn’t have to turn to professional graphic designers and complex design software to update their Facebook cover photo or to incorporate images into their social posts.”
Facebook First-Quarter Earnings: What to Watch (Re/code)
Facebook reports its first-quarter earnings today, with analysts expecting a profit per share of 24 cents and $2.36 billion in revenue. That’s up big from the year-ago quarter, when Facebook was still just beginning to bolster its mobile business.
Tumblr Releases First Social TV Study, in Partnership with Pulsar (LostRemote)
Tumblr (that was acquired by Yahoo! nearly a year ago) has released its first social TV study in partnership with Pulsar, “a new breed of social intelligence platform that’s re-inventing social media monitoring (TRAC), customer service (FLOW) and enterprise collaboration (TEAM).” The study does a great deal to show how important Tumblr is in the social TV space and establishes the platform as the essential space for TV networks and advertisers.
#myNYPD Backfires As Twitter Users Share Photos of Police Brutality (BetaBeat)
Following in the successful footprints of #McDStories and #ILoveWalgreens, the New York Police Department created a hashtag to commemorate our love for New York’s finest. That’s when things went horribly wrong.
Check Out This Guide for Small Businesses on Facebook (SocialTimes)
Step one is to decide which social platforms to invest in. If you’ve decided that Facebook is the right platform for your company, this guide for small businesses on Facebook can help you get started.