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Twitter’s ‘Nearby’ Could Reveal Who’s Tweeting, Well, Nearby (CNET)
Twitter is apparently testing a feature for its mobile app that would show you who’s tweeting nearby — whether you follow them or not — and what they’re posting to the microblogging site. The feature — which, according to The Wall Street Journal‘s Digits blog, is actually called Nearby — would work only for people who’ve opted to share their location info with Twitter. The Wall Street Journal/Digits The “Nearby” timeline has appeared occasionally in recent days on the phones of users who allow Twitter to see and use their location. The apparent test could be part of an effort to prompt more users to share their location. That would make the network more locally relevant, in the manner of Foursquare. It also would allow Twitter to offer advertisers more precise targeting capabilities. The Drum The “Nearby” screen appears as a map showing a blue dot over the user’s current location. Below that is a timeline of recent nearby tweets, with icons on the map noting the location. The Next Web By adding the ability for users to see events unfolding near them, it could help with local discovery of events or disasters in almost real time but ultimately the goal is to make other users’ tweets more relevant for the user. When Twitter was asked for comment it declined to comment. Social News Daily While Twitter is testing the feature, it has already been released by other worldwide micro-blogging providers including China-based Weixin and Weibo. Those services allow users to find nearby users and check out their posts, photos and videos, if they have turned on location-based services.
Facebook Gets Ready to Take on TV in Battle for Ad Dollars (VentureBeat)
After having carved out a big chunk of the mobile advertising market, Facebook is now preparing to go after the really big dollars: TV advertising. It’s doing so with a slide deck, obtained by TechCrunch, that points out all the advantages Facebook has over TV (and it aims a few under-the-table kicks at YouTube along the way).
YouTube Content Flagging System Goes Off the Rails (SocialTimes)
YouTube has always had a strained relationship with copyright holders. Through projects like Vevo, the video sharing site has worked to protect its ability to host user-generated content, while also protecting copyright. However, it seems the site’s Content ID Flag system has gone haywire recently.
Digg Founder Kevin Rose Reveals New Blogging Tool Prototype (Mashable)
Serial entrepreneur Kevin Rose, the founder of Digg and Revision3, has been pretty quiet since joining Google Ventures as a VC. But a new YouTube video posted this weekend indicates that he’s itching to jump back into the startup game, possibly with a blogging tool called Tiny.
How Retailers Using Facebook’s Custom Audiences Can Track Offline Sales (AllFacebook)
Facebook chief operating officer Sheryl Sandberg has often stressed the social network’s goal to measure the effectiveness of ads throughout the conversion process, and not just focus on clicks, and the company took another step forward on that front with Friday’s announcement that users of its custom audiences feature for ad targeting can now measure offline sales driven by their campaigns. The social network said retailers can now measure their campaigns’ impacts on sales and analyze their campaigns to allocate more resources toward successful tactics, without the need for third-party measurement partners.
AOL Will Close Patch After its Long Struggle for Profitability (TechCrunch)
TechCrunch has learned that AOL is closing down Patch, even though CEO Tim Armstrong said just last week that the company was looking at ways to save the hyper-local news service. We’ve contacted AOL and Patch for more information.
What Do Advertisers Really Think About Twitter? [STUDY] (AllTwitter)
Ad Age surveyed 953 marketing executives and discovered that 70 percent currently use Twitter as a marketing channel, with 80 percent saying that they plan to do so in the next 12 months. However, marketers are allocating less than half of their Twitter budget on actually paying for Promoted Products (compared to 73.5 percent of Facebook budget spent on Facebook ads) and half of all marketers surveyed have never paid for any ad on Twitter.
Beyoncé Rejects Tradition for Social Media’s Power (The New York Times)
At midnight on Thursday, when Beyoncé released her latest album, she merely wrote, “Surprise!” to her more than 8 million Instagram followers, and the full album — all 14 songs and 17 videos of it — appeared for sale on iTunes. The stealth rollout of the album, “Beyoncé,” upended the music industry’s conventional wisdom, and was a smashing success.
Exclusive: NBC Announces Social TV Growth for ‘The Voice’ at Lost Remote Show (LostRemote)
We’ve continued to cover “The Voice,” and this season we watched as they took social to the next level again by launching #VoiceSave. Vice president of marketing for NBC Entertainment, Jared Goldsmith, presented results about #VoiceSave and the show’s social TV growth for the first time at the Lost Remote Show in LA.