Social Media Newsfeed: Twitter IPO Plan | Instagram Ads

By Tim Sohn 

 Click here to receive the Morning Social Media Newsfeed via email.

Twitter IPOTwitter Discloses Its IPO Plans (The New York Times/Dealbook)
Twitter has taken the cover off its initial public offering, making public its prospectus and setting the clock on one of the most anticipated stock sales of the year. Twitter’s prospectus — whose filing was initially disclosed in a 135-character post on its own service last month — offers the fullest look yet at the privately held company. USA Today Twitter said in the filing that it plans to raise as much as $1 billion, although such early disclosures can change as the initial public offering progresses. The stock ticker will be TWTR, and the banks leading the offering are Goldman Sachs, Morgan Stanley and JPMorgan, according to the filing with the Securities and Exchange Commission. The Wall Street Journal Potential buyers for the first time saw the financials behind one of the most anticipated stock-market debuts of the year, which showed the social network’s revenue more than doubled to $254 million in the first six months of this year. But its net loss grew by $40 to $69 million as the company’s expenses ballooned. Twitter’s user growth is also slowing, and prices for advertisements, which make up the bulk of the company’s revenue, are falling. Forbes The only thing we knew for sure about Twitter’s business ahead of its filing was that revenues would be under $1 billion, because otherwise it wouldn’t have been able to file under the JOBS Act provisions that allowed it to file secretly until 21 days before it plans to go public. Researcher eMarketer had estimated 2013 revenues of $583 million, but it was hard not to feel that much-repeated number was more than an educated guess, and not a new one, either. Los Angeles Times Evan Williams, the 41-year-old co-founder of Twitter, owns 12 percent of the social media company that is expected to go public next month. Twitter has been valued on the secondary markets at about $9.4 billion, making Williams’ stake worth more than $1.1 billion.

Filter This: Ads Officially Coming to Instagram (AllFacebook)
The inevitable has drawn closer: Facebook-owned photo-sharing network Instagram confirmed that it will begin introducing advertising into its feed “in the next couple of months.” Executives from Facebook and Instagram have mentioned monetizing the photo-sharing network in the past, but there will likely be backlash from users, so Instagram broke the news gently in a blog post, promising to “start slow,” to deliver “high-quality photos and videos” and to ensure that the ads “feel as natural” as the rest of the content in users’ feeds.

Twitter’s New Alert System Sounds During Capitol Lockdown (Mashable)
One of Twitter’s newest functions got a chance to prove its worth just a week after its launch. During the brief time that the U.S. Capitol was under lockdown on Thursday after gunshots were fired near the building, the Senate sergeant at arms pushed out a notification using Twitter’s emergency alert system.

Twitter #Music Integrated into Spotify and Rdio (AllTwitter)
In related news, Twitter’s #Music platform is expanding its footprint, with integration on both Spotify and Rdio, in addition to iTunes Radio, The Verge reports. If you’re an online music listener, here’s how to sync up Twitter #Music with both platforms.

A Lucky Rescue and a Facebook Campaign Saved the Life of This Abused Pit Bull (The Daily Dot)
Nashville may be the seat of Southern hospitality, but for many dogs who fall victim to the city’s persistent underground dogfighting channels, the kindness of strangers is out of reach. But for one lucky pooch — a female pit bull “bait dog,” used to draw other dogs into the fights — the kindness of thousands of Internet strangers may ultimately save her life.

Does Circa’s Breaking News Feed Raise Privacy Concerns? (SocialTimes)
What if there was a new wire service for mobile devices that takes the citizen journalism aspects of Reddit and Twitter, and combines them with customizable content based on user interest? You would have the new mobile breaking news feed from Circa, described in a report on GigaOM Thursday that coincides with the launch of a second-generation product and Android app.

The Houses That Facebook Built are Coming to Menlo Park (ars technica)
Facebook revealed plans Wednesday to build a $120 million, 394-unit housing community near its Menlo Park, Calif., offices. The development, named Anton Menlo, will in part address the housing shortage in the area — employees often inquire about where they should live, according to The Wall Street Journal — but it will also operate as a semi-self-contained community with a number of amenities, among them a very short commute time to work.

Adobe is Beta Testing a Video Presentation App Called Ginger (AppNewser)
Adobe has introduced a new video presentation iPad app called Ginger, which lets you tell stories through video. The app is currently available through a limited beta edition.

How McDonald’s Creates Content with ‘Inherent Social Value’ (AdAge)
Using social media as an individual or a small brand is one thing. But being McDonalds’ in social is something else entirely.