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Twitter’s Latest Experiment Turns Favorites into Retweets (and it’s Annoying Lots of People) (The Next Web)
Twitter is back in experimental mode, but its latest test is annoying people. A sizable number of users are seeing tweets favorited by others in their timeline, just like retweets. They are also getting notifications when others follow someone new. The Verge Despite its name, many do not use the favorite in the same way as a Facebook “Like.” Some use it as a simple acknowledgment of receiving a tweet or as a way of saying “thanks.” It can also be a simple way of saying that you found something funny. Others use it as a type of bookmarking system. PC Magazine “Twitter, I am really not interested in tweets showing up in my timeline merely bc someone I follow favorited it,” wrote one user. “Is there a way to stop twitter putting crap in my timeline that people I follow are favouriting or tweets from other timelines they follow,” said another. Business Insider The reaction to this experiment is important for Twitter as a company overall. Earlier this year, we spoke with a source familiar with the company. Our source said Twitter’s management thinks Twitter could be so much better, but “they think that it’s limited, and they don’t know how to navigate to the new thing without breaking the old thing.”
Facebook Testing ‘Satire’ Tags for Sites Like The Onion (Mashable)
Facebook is testing out a feature that marks fake news stories from sites such as The Onion with “satire” in its News Feed, a feature requested by some users, the social network confirmed to Mashable. “We are running a small test which shows the text “[Satire]” in front of links to satirical articles in the related articles unit in News Feed. This is because we received feedback that people wanted a clearer way to distinguish satirical articles from others in these units,” a Facebook representative told Mashable.
BuzzFeed Deletes Archives That Made it a Viral Success (SocialTimes)
Last week, Gawker discovered BuzzFeed had deleted nearly 5,000 posts. While BuzzFeed founder Jonah Peretti told Slate the articles were deleted because they “didn’t meet its editorial standards,” the journalism community has been critical.
Snapchat is Driving Marketers Crazy — and That Might Just Be OK (VentureBeat)
What would Aldous Huxley have made of Snapchat? Surely a writer who spent his career satirising the dehumanising effects of technology and mass media would have been horrified at our most extreme iteration yet of communication as mindless, ephemeral churn.
Facebook Testing Call to Action on Organic Video Posts (AllFacebook)
Facebook appears to making it easier for pages to utilize a call to action. As discovered by Memorado and AllFacebook reader Matteo Gamba, some pages have the option to add a call to action when they upload a video.
New Orleans Saints Receiver Steve Hull Announces His Retirement Via Social Media (NOLA)
New Orleans Saints receiver Steve Hull’s stint with the team has come to an end, he announced via social media on Sunday. Hull, an 2014 undrafted rookie free agent out of Illinois, dealt with a myriad of injuries during his time with the Saints, which ultimately ended with him being waived, and then placed on injured reserve Aug. 6.
Why You Should Shut Down Your Twitter Account (If You’re Not Tweeting) (AllTwitter)
If you have abandoned your Twitter account, it’s best to remove it from your website, business card and anywhere else that might be pointing to it rather than let it sit dormant. This doesn’t mean you have to delete the account permanently (although you can do that too) – you can simply set it to “protected” until you have the time to develop a strategy and tweet consistently.
Burger King is Getting 380 Tweets Every Minute for Chicken Fries (Adweek)
Since launching #chickenfriesareback, Burger King has averaged 380 tweets a minute while garnering 150,000 total social media mentions in the campaign’s first 72 hours, according to Eric Hirschhorn, CMO of the Miami-Dade County, Fla.-based company. “Over time, people forget what it is you have in the restaurant,” he said, explaining the “bring back” strategy employed by so many QSRs. “So you bring things back for a period of time, and then you make business decisions based on that.”
How to Get Customers to Opt-In to Push Notifications (SocialTimes)
A report from Kahuna, a mobile engagement analytics startup, explains why consumers turn off push notifications so often, and how to combat opt-out. According to their data, only 39 percent of social media app users sign up for push notifications in some categories.