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Twitter’s Analytics Dashboard Now Includes Detailed Data on All Tweets, Not Just Ads (The Next Web)
Twitter Friday announced a new tweet activity analytics dashboard for advertisers, Twitter card publishers and verified users that shows them detailed data on how their organic tweets are doing. While Twitter previously offered this level of detail for promoted tweets, the new analytics features allow users to see what kind of engagement their normal tweets are getting. TechCrunch The new dashboard includes data like total impressions, total engagements and engagement rates for each tweet, and also aggregates that data for the past month, showing you how you’ve been doing compared to past months. Twitter’s Buster Benson wrote that Twitter also looked at the data for “200 active brand advertisers” and found some patterns — one of the big messages was just to tweet often. Mashable The updated analytics tool is clearly intended to make the social network even more enticing to brands and influential Twitter users by showing exactly how users are engaging with their tweets in real-time. If Twitter did choose to provide a tool like this to average users, it could prove that users’ tweets are being seen even if they aren’t being retweeted hundreds or thousands of times. Marketing Land Giving marketers access to more robust organic analytics can be seen as a catch-up move; Facebook has long offered similar data for page posts in its Insights dashboard. It also is a thinly veiled shot across Facebook’s bow, considering the marketers’ frustration about Facebook’s News Feed algorithm throttling organic reach. PC Magazine The new impressions metric tells you how many times your tweet has been viewed on Twitter’s Android and iOS apps, or on Twitter.com. You can view the total impressions on a tweet, and even see an hour-by-hour breakdown for the first day.
Iranian Court Sentences Facebook Activists to Jail (ABC News/AP)
An Iranian court handed jail sentences of eight to 21 years to eight Facebook page administrators, the official IRNA news agency reported on Sunday. The report said the defendants were convicted of plotting against national security, spreading propaganda against the ruling system and insulting officials. It did not identify the defendants or the Facebook pages.
30 Social Media Monitoring Tools for Business (SocialTimes)
U.K.-based digital marketer Stuart Davidson offers a handy list of “30 Best Social Media Monitoring Tools for Business.” These tools help businesses monitor their industry, reputations, customers, competitors and content.
World Cup: Social Media Reaction to Germany’s Win Over Argentina (Los Angeles Times)
It took more than 120 minutes and a goal in extra time, but Germany emerged as the World Cup champion with a 1-0 win over Argentina on Saturday. Once the game ended, the Christ the Redeemer statue in Rio de Janeiro was illuminated in German colors, and Twitter was abuzz with responses to the tournament’s final game.
Cadbury Taps Australian Facebook Users’ Likes, Interests to Determine Ideal Chocolate Flavors (AllFacebook)
Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.
How to Unfollow, Mute or Ignore People on Facebook, Twitter, Snapchat and More (GigaOM)
To help you out, I combed some of the most popular social networks and muted/blocked/ignored/unfollowed everyone and everything I could. For a quick look, see our chart.
How to Protect Your Customer List on Twitter (LostRemote)
With a few quick clicks and some search know-how, competitors can see who your top customers are, and even your strategy for interacting with them. Because most businesses consider their customer list a trade secret, spending some time ensuring that it’s as safe as possible will, at the very least, make your competitors’ lives more difficult.
Vidyo Raises $20M to Take Video Chat Beyond the Enterprise Videoconference (VentureBeat)
Vidyo has just pocketed a new $20 million in funding for its video chat technology, according to a WSJ report. The company builds videoconferencing technology and both powers other companies’ products, such as Google Hangouts, as well as sells it under it own name.
LeBron James’ Return to Cleveland Rocks Social (LostRemote)
The king returning to Cleveland rocked social media. After an exclusive Sports Illustrated story written by LeBron James went up announcing his return to the Cleveland Cavaliers next season, James posted on Instagram.