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LinkedIn Brings Sponsored Updates to Users’ Feeds (SocialTimes)
LinkedIn is launching Sponsored Updates, the company announced Tuesday. Touted as the core product of the professional network’s content marketing program, Sponsored Updates are messages from advertisers that are placed along with the job change announcements and shop talk that appear on members’ homepages. VentureBeat The ads will only be available to companies with a LinkedIn rep for now. The feature will start to roll out as a self-serve ad product to all organizations with a Company Page by the end of the month. Adweek The ad units are designed to make it easy for viewers to follow the advertiser on LinkedIn as well as comment, “like” and share its promo. They are available in 20 languages and can be tweaked in real time through the platform’s analytics system, per LinkedIn. CNET “We are focused on delivering posts that will be relevant to you. Just like other content in your feed, we will gauge your engagement with Sponsored Updates and aim to surface posts that will be useful to you,” LinkedIn product manager Gyanda Sachdeva wrote in a blog post. Sachdeva said that LinkedIn has been testing the ad units for the past six months with brands such as Nissan, Xerox and Adobe. GigaOM The announcement speaks to both LinkedIn’s ambition to become a destination for business news as a way to drive engagement on the site, as well as how how social media companies see the future of advertising and making money. For LinkedIn, the majority of its revenue comes from the corporate recruiting arm of the company.
Twitter TV Ad Targeting Now Available to All National Advertisers (AllTwitter)
In May, we shared the news of the beta launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized. Tuesday, Twitter announced that the platform has been so successful, it’s shifting out of beta mode and is now available in the United States to all advertisers running national television commercials. Bloomberg The TV-targeting tool lets advertisers identify viewers of a certain program or ad by analyzing words contained in their tweets and display text-based promotional messages at the top of their Twitter feed. “In real time, we track where they are running their ads,” Deb Roy, Twitter’s chief media scientist, said in an interview last week. “Then we do semantic analysis and determine all the people who are tweeting about that episode. Quartz Showing that you have a proven ad revenue stream is a critical success factor for most media-related companies, but it’s especially important in making the firm attractive to investors when it goes public. And Twitter’s IPO is one of the most anticipated by investors.
This Site Makes Embeds from YouTube, Instagram and Others Responsive So They Fit Your Device (The Next Web)
While services like Twitter and SoundCloud have chosen to make their embeds responsive, videos from YouTube and Vimeo, Maps from Google and photos from Instagram have received no such treatment. There have been ways around this oversight, but now a site has emerged to fulfill a simple mission: make the above services embed responsively.
Report: Facebook Testing Game Suggestion Ads in Mobile Notifications Feeds (AllFacebook)
Facebook is testing a new ad unit that places game suggestions directly into the notifications feeds of mobile users, AllThingsD reported, saying that it was first spotted by Twitter founding engineer Britt Selvitelle. A Facebook spokesperson confirmed the test of the new ad unit to AllThingsD.
NYT Reporter’s Upcoming Twitter Book Hints at a Founding Tale of Palace Intrigue (AllThingsD)
The upcoming book detailing the backstory on Twitter, penned by New York Times columnist and reporter Nick Bilton, was listed for preorder on Amazon Tuesday morning. And from the looks of it, it’s going to be a juicy read.
Piqora Now Offers Analytics for Three Visual Networks: Instagram, Tumblr and Pinterest (SocialTimes)
Piqora announced Tuesday that it will now add data from Tumblr and Instagram to its main draw, a Pinterest analytics and marketing suite. The tool will hit the market with launch partners including AMC, Crate & Barrel and 360i, the social media agency behind Oreo’s award-winning Super Bowl tweet.
Dronestagram is the First Social Network for Flying Robot Photography (The Verge)
Most drone-focused art projects seem to be using technology as a way to protest the continued attacks that the U.S. military has been using them for. But a new website called Dronestagram is hoping to invigorate the creativity of commercial drone owners by giving them a place to upload the breathtaking aerial photographs that can be captured using their personal vehicles.
Video Platform OpenWatch Aims to Support Global Citizen Journalism (TechCrunch)
OpenWatch, which presented at media startup accelerator Matter‘s NYC Demo Day Tuesday, wants to become a video platform for citizen journalism worldwide. The purpose of OpenWatch is to create a global network of video reporters and investigators who can expose important issues around the world, co-founder and CEO Rich Jones told TechCrunch.
Social Media Helps Farmers Avoid Food Waste (Voice of America)
One-third of all food fails to make it from farm to table, according to the United Nations. But one farm in California has turned to social media to try to reduce wasted produce.