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LinkedIn to Launch Sponsored Posts (SocialTimes)
LinkedIn is testing sponsored posts from a select set of corporate partners and expects to roll them out for all users in 2013, executives said in a call with analysts following the release of the company’s fourth-quarter 2012 financials. LinkedIn is allowing marketers, including GE, Xerox and BlackBerry, to re-issue research and other sponsored content in status updates that are served to a select group of their followers. Adweek LinkedIn reported 68 percent year-over-year revenue growth for Marketing Solutions to $83.2 million. That’s a bit more impressive than the solid 60 percent year-over-year jump the segment saw in the third quarter. LinkedIn CFO Steve Sordello said the company has nearly doubled its number of active advertisers since fourth-quarter 2011. CNET
Here’s what happening: LinkedIn is ready to put on its big boy suit and become more than a second-tier social network where you go to add and maintain connections. Instead, LinkedIn wants to take its best assets — you, your 200 million peers, and the 2.4 million companies using the service — and connect them through one big knowledge exchange. VentureBeat On the call, CEO Jeff Weiner stressed how “LinkedIn Today,” the “people you may know” feature, and the new professional profiles has been an engagement driver. Last quarter, the website received record page views for the year, and the number of members updating their profile doubled. TechCrunch LinkedIn rolled out a totally revamped profile last fall, which intended to make it easier for users to build their professional brands online — not just their online resumes — discover new connections and business opportunities and engage their networks. The company also debuted LinkedIn Influencers in an attempt to develop its potential as a professional publishing platform, which the company said “helped drive an eight-fold increase” in traffic over the last year.
Google+ Improves Bandwidth Options for Hangouts (PC Magazine)
Google+ continues to fly under the social media radar, but the Web giant is still renovating the site, Thursday adding two new features to improve the Hangouts experience. The functions will boost the experience for those in areas with low and/or unreliable connectivity, according to Google software engineer Tim Blasi, who detailed the changes in a Google+ post. SlashGear To attach to those that normally wouldn’t be able to keep up with a video chat interface (be it Hangouts, Skype, or otherwise), the Google developers working with Hangouts have revealed two new features: a Bandwidth Slider and “Audio-Only mode.” This means Google+ is ready to do not just video chat, but phone calls as well – almost as if Google Voice has come to visit. TechCrunch By adding audio-only mode, anyone can participate in a Hangout conversation, business or otherwise, no matter where they are. Hangouts can be tough on mobile devices if you’re not in the best of signal conditions.
Facebook Deletes Facial-Recognition Data in Europe (AllFacebook)
Facebook’s tag suggest feature and use of facial-recognition technology is moving in different directions on opposite sides of the globe, as the social network reintroduced the feature in the United States last week, while at the same time deleting all facial-recognition data in Europe, where tag suggest has been disabled since last October. IDG News Service reported that both the Office of the Irish Data Protection Commissioner and the Hamburg Commissioner for Data Protection and Freedom of Information in Germany confirmed Facebook’s removal of all facial-recognition data in Europe, with each agency having reviewed the social network’s source code to confirm their findings.
At Last! Twitter Search Results are Finally Starting to Show Tweets Older Than a Week (The Next Web)
Twitter has announced that it is rolling out an update for its mobile apps and website. In the coming days, users can now find older tweets using the search feature.
GetGlue Rolls Out a Rebuilt iPhone App to Encourage More TV Conversations (LostRemote)
Last year GetGlue launched a new iPad app and website with a social program guide, activity feeds and community features. Thursday, they’ve brought that functionality to the iPhone.
Uber Launches New Enterprise Product to Hook Employees on the Service (GigaOM)
What’s a good way to get more people hooked on Uber cars? The company is hoping that introducing them to Uber at work through a company program — Uber’s first foray into enterprise — isn’t a bad bet.
Bug Briefly Leads Sites with Facebook Login and Plugins to Render Error Message (Inside Facebook)
A bug temporarily led all third-party websites that use Facebook login or social plugins to redirect users to Facebook.com where an error message displayed on Thursday. A spokesperson for the social network said in a statement: “For a short period of time, there was a bug that redirected people logging in with Facebook from third-party sites to Facebook.com. The issue was quickly resolved, and Login with Facebook is now working as usual.”
Brett Ratner to Bring Farmville Game to Television (AllThingsD)
Director Brett Ratner will produce a half-hour animated television series based on Zynga’s hugely popular social media game, Farmville. Working with Canadian television production company Six Eleven Media, Ratner will serve as executive producer, along with Kirk Schenck, Charles Bishop and Nina Gelb.
Facebook Deal to Buy Microsoft’s Atlas Coming as Soon as Next Week (AdAge)
Microsoft’s attempt to find a new home for its Atlas ad-serving business may finally be coming to an end. The company is expected to announce a deal to sell it to Facebook as early as next week, according to multiple people familiar with the plans.