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LinkedIn is Revamping Sponsored InMail By Only Targeting Active Users (The Next Web)
LinkedIn wants to help marketers make their emails more effective. Tuesday the company announced it’s revamaping its Sponsored InMail product with new, more targeted solutions. Marketing Land The targeted messaging tool will now be able to boast a 100 percent deliverability rate as well as additional targeting parameters for advertisers. Sponsored InMail gives advertisers the ability to market to targeted users via the LinkedIn Messaging system. The Drum The product is part of the expanded Marketing Solutions portfolio that the company launched last month. According the blog post, many of the pilot customers have seen a two or three times lift in performance when compared to the prior product.
Facebook Introduces Topic Data (SocialTimes)
Information is power, and Facebook continues to empower its advertisers with deeper and deeper data with Tuesday’s announcement of the rollout of topic data. Topic data allows marketers on the social network to drill down into data of what users are saying about events, brands, subjects and activities, completely anonymized, and Facebook said it teamed up with social data provider DataSift on the initiative.
New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content (Adweek)
Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally predicting preferences based on previous choices — and it’s already convinced Funny or Die and Huffington Post to come on board.
As the Lakeland Ledger reports, 27-year-old Sheena Keynna on Monday allegedly walked around railway crossing gates on Kentucky Avenue. The train struck her and tossed her into the air. Local police told the Ledger that witnesses said Keynna appeared to be texting.
HBO Taunts Cable Companies with Apple TV Deal (LostRemote)
HBO finally announced the official launch date for its OTT streaming service — April 12 — and that it will be exclusively available on Apple TV. It’s a power play for HBO and a last-ditch effort for Apple TV, it seems, which will even lower the price from $99 to $69 to get people to buy them.
Facebook Fraud Suspect Disappears (USA Today)
A New York man charged with fraud for claiming half ownership of Facebook has disappeared, just months before his scheduled federal court trial. Paul Ceglia, 41, removed an electronic monitor device and left sometime before federal marshals tried to check on him Sunday at his Wellsville, N.Y. home, Kevin Kamrowski, a spokesman for the U.S. Marshals office in Manhattan, said Tuesday.
INFOGRAPHIC: Verizon Wireless Was Facebook’s Most Socially Devoted Brand in February (SocialTimes)
The top 20 brands on Facebook boasted an average of 15,253,189 likes at the end of February and averaged 49 posts for the month, far above the January figure of 31, according to the most recent statistics from social media analytics platform Socialbakers. Socialbakers also found that Verizon Wireless recaptured the title of most Socially Devoted brand on Facebook for February, with a score of 701, dropping January’s leader, Fitbit, into second with its 683.
The New Rules of Social Media Etiquette (and How to Passive-Aggressively Break Them) (New York)
In honor of the Cut’s “Our Selfies, Ourselves” week, we’re revisiting six rules of social-media etiquette that have changed significantly over the years. And, since the true joy of etiquette is its subtle subversion, we’re also offering tips for sneakily breaking those rules, the better to undermine the frenemies whom social media has made inescapable.
How To Connect Social Media Metrics to In-Store Foot Traffic (SocialTimes)
Being another Meg Ryan is a mistake that no small or big business has to suffer today — not in the age of social media. A content-driven, creative, and aggressive social media strategy can effectively pull a business from being just another shop around the corner to being a remarkable establishment or brand at the forefront.