Click here to receive the Morning Social Media Newsfeed via email.
LinkedIn to Let Marketers Use Slide Shows in Ads (SocialTimes)
Marketers on LinkedIn will now have the option of embedding slide show presentations into their usual ad slots. LinkedIn has added SlideShare presentations to its portfolio of content marketing ads, the company announced on Tuesday. CNET The network has signed on General Electric and marketing firm Constant Contact as the initial brands to try out this type of advertising. The advertising will appear as a “sponsored presentation,” and users can click through it within the advertisement or they can expand it into a full-page view. Adweek The ads are being priced on a cost-per-thousand-impressions basis and can be targeted to LinkedIn users’ profile information, such as company name or size, seniority and job function, said a LinkedIn spokesperson. MediaPost When clicked on, the SlideShare ad expands from a 350 x 250 box on the right side of the page to take up most of the screen for easier viewing of presentations. The SlideShare ads reflect LinkedIn’s broader embrace of content marketing as a way to engage its professional user base with advertising that blurs the line between media and advertising. Bloomberg Businessweek In related news, according to a number of reports from insiders close to the company — including some who have talked to GigaOM’s Om Malik and others who have talked to AllThingsD.com — LinkedIn is considering an acquisition of news-reading app Pulse for as much as $100 million. Pulse is one of several news recommendation apps that try to apply algorithms and other filters to suggest content to users — a group that includes Zite, News360, Flipboard and Prismatic.
Tweets Need to Include Disclosures, FTC Says (The Wall Street Journal)
Short-form ads on Twitter and Facebook have the same basic requirement as any old-fashioned ad: They can’t mislead consumers, federal regulators said Tuesday. Whether it is including the average effectiveness of a weight-loss shake or noting that a celebrity was paid to push a product in a Twitter post, marketing companies need to apply the same standards to online ads as they long have to older media, according to guidelines released Tuesday by the Federal Trade Commission. The Verge In a series of mock tweets for a weight-loss pill, the FTC explains that a link out or a follow-up message isn’t enough to cover any disclaimers. Instead, they’re supposed to be included in the text itself. AllThingsD Ugh! This peddling bogus diet pills on Twitter thing is hard! Is there any way to do this with the FTC’s seal of approval? Yes. Yes, there is. You say “Ad” before you start typing.
Facebook VP Talks Ads, News Feed, Graph Search, Algorithm At SMX West Conference (AllFacebook)
At the SMX West 2013 conference in San Jose, Calif., Marketing Land founding editor Danny Sullivan sat down with Grady Burnett, vice president of Global Marketing Solutions at Facebook, to talk about several topics. Burnett discussed ads within the redesigned News Feed, the controversial algorithm that many know as EdgeRank and Facebook’s relationship with Bing.
Social Media Coverage Of Private Pope Elections (WNEP)
Father Rick Malloy is tackling an interesting topic with his class at the University of Scranton: the top secret selection of the new leader of the Roman Catholic Church in a world that treats almost nothing as top secret. “They’ve got a machine in the Sistine Chapel so the cardinals can`t tweet!” said Fr. Malloy, S.J.
AllTwitterLister: A New Series Highlighting Notable Twitter Lists (AllTwitter)
Twitter lists are under-utilized in general, but specifically so in terms of finding and following others’ well-curated lists that could save you time in your Twitter reading and help you form new contacts and leads. So we’re launching a new AllTwitter post series called AllTwitterLister, highlighting notable Twitter lists that are worth your click of the “follow” button.
This is the First Vine Art Ever Sold (The Daily Dot)
If you’re a struggling artist who can still somehow manage to afford a smartphone, good news! There’s money to be made through making videos on Vine.
Mass Relevance Puts Social Media in Motion with New ‘Dynamic Mosaic’ Product (LostRemote)
Austin-based Mass Relevance has been enjoying another SXSW, and the company released a new product to coincide with the annual gathering. Called “Dynamic Mosaic,” it enables clients to plug in content from Instagram, Facebook, Vine, Twitter and Google+ to create a real-time display.
Vimeo Now Lets Pro Subscribers Charge for Access to Their Videos with ‘Vimeo On Demand’ (TechCrunch)
Over the years, Vimeo has provided a platform for artsy creatives to distribute high-quality video clips and films to viewers. Now the company is finally allowing the creatives who contribute to its site to also begin charging for access to their videos.
Republicans are Looking for a Silicon Valley Tech Genius to Solve One of the Party’s Biggest Problems (Business Insider)
The Republican National Committee announced Tuesday it is searching for a new chief technology officer to lead a digital makeover that will put data and technology at the center of its operations. It’s part of a broader effort to modernize the party in the wake of its 2012 election losses.