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Instagram Rolling Out Advertising Tools (AllFacebook)
Instagram introduced advertising last November, and now the Facebook-owned photo- and video-sharing network is rolling out tools for advertisers that will allow them to gauge the success of their campaigns. In a post on the Instagram for Business blog, the rollout of three features “over the coming weeks and months” was announced. The Wall Street Journal An “ad insights” tool will now allow marketers to track the performance of their ads in real-time using typical brand metrics such as impressions, reach, and engagement. A second “account insights” interface will also provide advertisers with information about the non-paid content they post on the service. Mashable The program is being rolled out to Instagram’s several dozen ad partners, including Levi’s, Hollister and Taco Bell. The Facebook-owned photo platform plans to roll out the program to all potential advertisers in the coming months. TechCrunch Another section, called “Ad Staging” is where advertisers and their creative teams can create their ads, preview them ahead of running, and work together on upcoming campaigns, explains a post on the Instagram blog, first spotted by The Next Web. Notably, the campaign summary data is being offered to advertisers in real-time, allowing them to see how the audience is reacting to their sponsored photos, possibly so they could defuse the sort of situation Michael Kors faced when the company ran the first Instagram ad, and had to deal with massive user backlash. VentureBeat This week I showed how, for marketers keen on Instagram, there is a far more pressing concern. By not exerting any controls or clampdowns, the service is allowing fakers to squat brands’ precious identities, using fake Instagram accounts to pass themselves off as genuine companies — and stealing thousands of followers in the process. While this problem is experienced by brands of all kinds, it is most pronounced in the luxury goods sector.
SoundCloud Introduces Ads and Revenue Sharing, as it Prepares to Launch a Subscription Service (The Next Web)
Audio-sharing platform SoundCloud is introducing ads for the first time ever, in line with launching a new program for its content creators that allows them to make money on the platform. The new creator partner program, On SoundCloud, has three tiers: Partner, Pro and Premier.
LinkedIn SVP of Product Is Abruptly Leaving (SocialTimes)
Deep Nishar, LinkedIn’s SVP of products and user experience, is leaving the company, reports Kara Swisher of Recode. He’ll continue in his role until early October, and will likely “be pursuing a CEO job,” wrote Swisher.
United Kingdom ISP Says Netflix is More Popular Than YouTube (VentureBeat)
Could Netflix be more popular than YouTube? That’s what Plusnet, a popular UK ISP, is indicating in a post on the company’s blog. Written by senior product specialist Dave Tomlinson, the post goes into detail about traffic patterns on the ISP, with a focus on Netflix and YouTube in particular.
Twitter for iOS Now Lets You Watch (Some) Videos While You Continue to Browse (AllTwitter)
Ever loaded up a video on Twitter and then wanted to carry on reading tweets while you watch? Good news: a new feature from Twitter lets you do just that, albeit with a couple of limitations.
The WordPress Keyboard Shortcut That Saved My Sanity (CNET)
I tried switching from the standard Paragraph formatting to Address, but that didn’t work. I then tried moving from the Visual editor to the Text editor and adding my own HTML line breaks, but WordPress stubbornly stripped out my tags when I republished the page. Thankfully, I came across a keyboard shortcut before I pulled out all of my hair. If you hit Shift-Enter, it adds a line break as opposed to a paragraph break, allowing you to create blocks of single-spaced lines.
From Snapchat to ‘Best Lyric Video,’ MTV Continues to Innovate for VMAs (LostRemote)
The VMAs take place this Sunday at 9 p.m. EST, and as usual, MTV is re-inventing and innovating. The network announced the nominees for the show via Snapchat, and MTV’s SVP of connected content, Colin Helms, tells Lost Remote that “the videos were streamed over 400,000 times in their 24 hour existence.”
Vermont’s Public Safety Embraces Social Media (Burlington Free Press)
When an Amber Alert was activated in late January after a Sunderland boy was reported missing, the Vermont State Police posted an alert on Facebook. State police public information officer Stephanie Dasaro recalled the incident Wednesday, saying the Facebook post was shared at least 1,200 times in an hour. Within 12 hours, the post had reached 73,000 people.
How Social Media Became the Engine for Information on #Ferguson (SocialTimes)
Indeed, much like the Arab Spring and protests in Ukraine, social media can largely be attributed with exposing the events in Ferguson to people across the country and around the world. According to the Pew Research Center, the Ferguson story broke on Twitter before cable news.