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Facebook’s New Type of Ad in India Lets Users Place a ‘Missed Call’ for More Information (The Next Web)
Facebook faces several challenges in emerging markets. The company has to find ways for people to access its platform by maneuvering around limitations which include a widespread use of feature phones, users who want to save on communication costs and the slow Internet speed in certain countries. Reuters The social networking company is testing a new type of ad in the country that allows mobile phone users to click a button that calls a brand advertiser, immediately hangs up and then receives a return call. The return call delivers pre-recorded audio messages about everything from sponsored cricket scores to information about shopping discounts, minimizing data charges for the user. Bloomberg The advertising program, which is currently being tested in parts of India and expected to roll out more widely there in the next few months, is Facebook’s first foray into new ad formats tailored to a particular country. If it works, the company plans to expand this approach to other countries, such as Indonesia, South Africa and Brazil. The Wall Street Journal India is one of Facebook’s largest markets with more than 100 million users, up from eight million in 2010. Meanwhile in the U.S., user growth has leveled off as the market has become saturated.
Twitter’s Third CFO in Two Years Could Take it in a New Direction (Quartz)
Twitter is about to get its third CFO in a bit less than two years. It had a former consultant, swapped him out for an accountant, and is now trying its luck with a banker.
Five Tips for Developing a Social Mentions Strategy (SocialTimes)
Tracking brand mentions across multiple platforms can be difficult. With increasingly savvy consumers, companies can have a lot of negative feedback they’re not aware of. Social mention analytics service Mention analyzed more than 1 billion mentions, and the data provide insight for developing a strategy for engaging with consumers across the social Web.
Morgan Stanley Embraces Social Media, Lets Advisers Tweet (CNET)
Morgan Stanley announced Tuesday that many of its financial advisers will now have the freedom to tweet their own messages, according to The Wall Street Journal. To most people this may seem like a so-what, but it’s actually a significant step for the financial services sector — which is beholden to strict regulatory rules.
How Facebook Advertising Brings Users Up to the Microphone at Karaoke Heroes (AllFacebook)
Looking for a karaoke bar in Connecticut? You’ll have to head to New Haven, where Karaoke Heroes co-owner Andy Lebwohl and his wife, Carly, have found harmony with Facebook advertising to help spread the word about what they called the only superhero-themed karaoke bar in North America.
Facebook’s Secret Manipulation of User Emotions Faces European Inquiries (The New York Times/Bits Blog)
Facebook could be in hot water with Europe’s privacy regulators. The social network is facing potential investigations after it disclosed last week that it deliberately manipulated the emotional content of posts in the News Feeds of nearly 700,000 users to see if emotions were contagious.
Twitter And Bing Extend Partnership, Create Searchable Profiles and Hashtags (AllTwitter)
Bing is vying to become the supreme Twitter search tool, and it definitely has a leg up on its rival Google. In a recent announcement, Bing unveiled new ways to search Twitter hashtags, profiles and celebrity news via its search engine.
Ukrainian Bar Takes Social Media Promotion to New Level (The Wall Street Journal/Digits)
Bars and restaurants sometimes offer discounts or freebies for different social media activities, but the Boom Boom Room, a nightclub in Kiev, Ukraine, is upping the ante. In one of its four bars, guests are served drinks in exchange for generating buzz about the place on social media.
Vine Giving Users Chance to Get Loop-y (LostRemote)
The popular six-second video platform Vine is adding a new feature that tells users how popular certain Vines are. The “loop” feature is available today on iOS and Android mobile Vine apps. The feature allows users to see how many times people have looped a video on Vine and in embeds across the web.