Click here to receive the Morning Social Media Newsfeed via email.
Facebook Launches ‘Donate’ Button For Non-Profits That Also Collects Billing Info for Itself (TechCrunch)
Facebook unveiled a “Donate Now” button Monday to make it much easier for nonprofits to take contributions. A nice side effect for its business? The button will collect credit card numbers and other billing info for Facebook that could aid its e-commerce and gaming initiatives. CNET “In November 2013, in the wake of Typhoon Haiyan, we partnered with the International Federation of Red Cross to let people donate directly to the Red Cross’ relief efforts in the Philippines,” Facebook said in a press release. “After seeing the generosity of people around the world toward this effort, we’ve been inspired to help everyone donate, at any time, to the organizations they care about most.” The Huffington Post So far 19 nonprofits — including DonorsChoose, Oxfam and Livestrong — are accepting donations via Facebook, and the option will become available to more organizations soon, according to a press release. Thus far, a number of users have expressed their appreciation for the ease at which they can now donate. The Next Web Some may wonder whether Facebook takes a percentage of each donation for commission. This is not the case: 100 percent of all donations made through Facebook will go to the designated charitable organization. GigaOM It’s a wonder that Facebook is just getting around to offering users a way to meaningfully contribute to their favorite causes, because it makes great use of the payments system that the company has been tinkering with on and off for years now. Of course, it’s not a guarantee that the donations will come flowing in — the other half of social media activism is the “viral” content that brings causes to attention — but the option may be another viable channel for nonprofits and charities looking to capitalize on their devoted fans online.
Obama to Meet with Leaders from Apple, Twitter and Yahoo Today (The Verge)
The White House has announced plans to meet with at least 15 tech leaders, including CEOs from Apple, Twitter, Etsy, Netflix, Dropbox, AT&T, Comcast and Yahoo. According to an official statement, the leaders will discuss the president’s recent challenges with the launch of Healthcare.gov, as well as the administration’s embattled NSA surveillance programs and the role of the tech sector in job creation.
What Your Photos Could Be Telling Advertisers (SocialTimes)
Thanks to our obsession with photo documentation of nearly every event in our lives, no matter how small, advertisers may soon know even more about us than what is being revealed by our computer browsers and Internet activity, even if you’re a hipster. Researchers at the University of California, San Diego, are developing a computer vision program that scans photos to determine an individual’s urban tribes, or in-groups.
How a Single Tumblr Post Turned This Unknown Book into a Bestseller (The Daily Dot)
Anyone who dismisses the value of Tumblr as a promotional and marketing tool might want to ask author Cory O’Brien what he thinks. When Tumblr discovered his book, “Zeus Grants Stupid Wishes,” the community turned it into a viral sensation and overnight bestseller.
Stars Of ‘Anchorman 2: The Legend Continues’ Take Over Facebook’s London Office (AllFacebook)
Facebook’s London office was transformed into a news studio, where the stars of feature film “Anchorman 2: The Legend Continues,” which debuts in theaters Wednesday, answered questions from fans. Will Ferrell, Steve Carell, Christina Applegate, Paul Rudd, David Koechner and Meagan Good answered questions such as, “What is Ron Burgundy’s best pickup line?,” and “Is milk ever a good choice?”
Ephemeral Messaging App Frankly Updated to Give Users More Control Over Their Text (TechCrunch)
Spurred on by the intense popularity of Snapchat, it seems like everyone’s making an app with self-destructing messages these days. Or if you’re not making a standalone messaging app, you’re adding messaging as part of your existing service. With $6 million in backing by South Korea’s SK Planet, Frankly is another recent entrant into the space.
Twitter Loses it During ‘Homeland’ Season Finale (LostRemote)
If you haven’t yet watched the season three finale of “Homeland,” stop reading now or be prepared for the same shock Twitter received. The show’s heroin, turned terrorist, turned CIA asset, Nicholas Brody, was killed off, hanged in Tehran after successfully killing the head of the Iranian Revolutionary Guard.
The Number of Online Video Ads is Up 205 Percent in the Last Year (Adweek)
According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.
How Social Media Helps Small Businesses Grow [Infographic] (AllTwitter)
Social media has revolutionized businesses marketing for brands of all shapes and sizes, and SMBs are no exception. This infographic from Huxo presents a wealth of statistics that reveal how social media is helping small businesses grow.