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Facebook Testing ‘Buy’ Button (AllFacebook)
It’s hard to come up with a more obvious call to action than “buy,” and Facebook announced Thursday that it is testing a buy call-to-action button with “a few small and midsized businesses in the U.S.” The social network said in the Facebook for Business post announcing the test of the buy button: “Today we’re beginning to test a new feature to help businesses drive sales through Facebook in News Feed and on pages. Mashable “With this feature, people on desktop or mobile can click the ‘Buy’ call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,” the company said in a statement on its website. The social network had announced earlier this year that it planned to introduce more call to action options for marketers, including a Shop Now button. VentureBeat After experimenting with “Autofill” in the last several months, Facebook is now letting you use those credit cards you keep on file on Facebook to actually purchase stuff without even leaving the site or app, just by clicking a button, according to a TechCrunch report. Autofill lets Facebook users keep their credit card info on file in their Facebook profiles, then easily populate checkout fields with one click when shopping from merchants with Autofill integration. The idea is to use your Facebook login as your one-click checkout. Daily Mail Facebook is not currently taking any portion of the revenue for products sold with the Buy button, a source familiar with the matter told Reuters. Credit card transactions will be handled by a third-party payment processing company. Forbes It’s not Facebook’s first attempt to crack the code on e-commerce. Two years ago, the company launched a feature called Gifts to allow users to send each other Starbucks cards, boxes of chocolates and the like, but the experiment was a failure.
Jason Biggs Tweets Malaysia Airlines Joke After Crash (The Huffington Post)
Jason Biggs is taking heat for tweeting a joke about Malaysia Airlines shortly after flight MH17 crashed in the Ukraine with 295 people aboard. Biggs made the insensitive joke on Twitter after news broke that a Boeing 777 was reportedly shot down by a missile fired from a Buk anti-aircraft system near the Russian border.
Three Ways to Detect and Manage Social Media Crises (SocialTimes)
The question of how to spot and manage social media crises as they unfold online often comes up when companies first start listening to social media. The first step is to realize that monitoring 100 percent of the Web is not only impossible, but also costly and unnecessary.
Google Analytics Gets its Own Official Dedicated iPhone App So You Can View Your Data on the Go (The Next Web)
Adding to its existing version on Android, Google has now launched a new incarnation of its Analytics app for iOS too. Available globally and optimized for iPhone and iPod touch, Google Analytics lets you access all of your Web and app data as usual, but now it’s packaged in a mobile-friendly format for Apple devices.
Five Simple Tips for Brands Using Twitter [Infographic] (AllTwitter)
For best results, brands should strive to be interactive, answering questions, thanking advocates and supporting media partners. Stay relevant and create smart, tailored content for your audience, educating them about your products and services with guides and tutorials.
Train Driver Caught Playing FarmVille on iPad (CNET)
Here is a driver on Mexico City’s STC train system who’s a little too distracted by FarmVille on his iPad. The video, posted to YouTube by AMVCOP, was reportedly taken by passenger Carlo Segura Linares.
#GoodLook: MTV Launches New Social Campaign to Combat Bias (Exclusive) (LostRemote)
MTV is announcing a new hashtag initiative as part of its multi-year social campaign, “Look Different,” which began in April. For the hashtag campaign, people will be asked to share real-life scenarios that either challenge or promote bias.
You’re Not Popular Enough to Use Facebook’s New App, Nerd (BetaBeat)
Facebook released Thursday a new iPhone app called Mentions, but you’re not cool enough to use it. It’s only for “verified public figures” — i.e. Katy Perry and others who have a blue check mark next to their names — in an effort by the social network to wean them off competing websites (cough, Twitter, cough) when they feel the urge to overshare.
Five Social and Search Advertising Metrics to Watch [Infographic] (SocialTimes)
Click-through rates and cost-per-click are important metrics to measure during digital advertising campaigns. But it’s easy to get lost in what those statistics mean, so digital marketing company Kenshoo compiled data on quarter-over-quarter and year-over-year changes into a useful infographic.