Social Media Newsfeed: Facebook Amber Alerts| Adweek Blog Network

By Tim Sohn Comment

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Amber Alerts to Be Added to Facebook’s News Feed (SocialTimes)
Facebook announced that it teamed up with the National Center for Missing and Exploited Children to add AMBER Alerts to its News Feed in order to aid the search for missing children. In January 2011, Facebook launched 53 AMBER Alert pages — for the 50 U.S. states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands — but only users who liked those pages received alerts, whereas the initiative announced Tuesday does not require any action on the part of users. The Huffington Post If a child goes missing in your area, Facebook will put a notice on your News Feed with all relevant information, including a photo of the missing child and location of the possible abduction. Previously, Amber alerts have gone out on more traditional media: television, radio and on highway signs. The New York Times/Bits Blog Facebook already tracks where its users are when they log into the service, and it will aim the messages at people in specific cities or even neighborhoods, depending on what law enforcement requests. It will make the alerts the second post in the News Feed of targeted users so they can’t miss it. USA Today “This a game changer,” NCMEC founder John Walsh, host of CNN’s The Hunt, said in an interview. “Facebook is the 700-pound gorilla. It will put information about missing children into the hands of Facebook users immediately.” NPR Bob Hoever, director of special programs for the National Center for Missing and Exploited Children, said what makes the Facebook program different from TV and radio is the sharing aspect. “The unique ability that Facebook provides us,” Hoever says, “is the opportunity for those people that see the News Feed to share that with their friends, and to spread the word as quickly as possible to have as many people as possible out there searching for the child.”

Nine Popular Sites Become Core of New Adweek Blog Network (Adweek)
A diverse collection of industry blogs previously owned by Mediabistro has been integrated into Adweek.com as the new Adweek Blog Network. Purchased by Adweek’s parent company in 2014, the sites largely will remain the same in content and structure.

A Growing Spotify Faces Challenges Ahead (The Wall Street Journal/Digits)
Sweden’s music-streaming service Spotify said it had an “amazing 2014” and “can’t wait” for 2015. In a blog post, Spotify said it had passed the 15 million paying users milestone, out of a base of 60 million active monthly users – a 25 percent conversion rate which has remained steady since last May.

Avengers Trailer Is the Ultimate Test for Facebook Video Versus YouTube (Adweek)
When the new Avengers trailer debuted this week, it revealed that there is a huge battle going on — but not between The Hulk and his frenemy Iron Man. Instead, it pits Facebook against YouTube.

BlackBerry Deleted a Tweet That it Accidentally Sent from an iPhone (Mashable)
Someone on BlackBerry’s social media team made an embarrassing mistake. A tweet from the company’s Twitter account on Tuesday included a small detail at the bottom of the screenshot, revealing it was sent via iPhone.

12 Twitter Stats to Help You Get More Conversions [Infographic] (SocialTimes)
Want to get more conversions on Twitter? It’s not enough to simply tweet – you have to actively measure and analyse your performance.

Facebook Tackles Graphic Videos and Photos with ‘Are You Sure?’ Warnings (The Guardian)
Facebook has begun placing warning messages over videos and photos which it deems to contain graphic images of violence that could “shock, offend and upset.” The warning, which has been being rolling out since December, was confirmed by Facebook as a way to prevent potentially distressing videos from being viewed automatically.

Ohio-Oregon Game Dominates on Facebook, Twitter (LostRemote)
The National College Football Playoff Championship was the overall winner on social media. The game had fans talking on both Twitter and Facebook.


In Twitter Hack, Pentagon Learns Perils of Social Media Exposure
(Reuters)
If so-called “cyber jihadists” want to launch another social media attack on America’s military, they will have plenty of targets: the U.S. Army alone lists more than 2,000 links to feeds on Facebook, Twitter, YouTube and other accounts. In the wake of Monday’s breach of U.S. Central Command’s Twitter and YouTube feeds by apparent sympathizers of the Islamic State militant group, U.S. officials updated passwords and some distributed tip-sheets to help bolster online security.

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