Social Media Newsfeed: Esurance Twitter Sweepstakes | Twitter Redesign
Esurance post-Super Bowl Twitter sweepstakes still has people talking. The social network's redesign takes flight. These stories, and more, in today's Morning Social Media Newsfeed.
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Behind Esurance’s $1.5 Million Super Bowl Twitter Giveaway (AdAge)
While few brands struck social media gold on Super Bowl Sunday, Esurance was able to break through by putting a digital twist on one of the oldest marketing moves in the book: a sweepstakes. People are still talking — and tweeting — about the insurer’s post-game ad, which dangled $1.5 million in front of viewers.
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