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Pinterest Announces DIY Promoted Pins and Better Analytics (SocialTimes)
Pinterest continues to march toward a valid and sustainable business model. Thursday, the startup darling announced two new tools for businesses, including DIY promoted pins and improved analytics. TIME The company will begin offering self-service ads through online auctions this month, operations head Don Faul told The Wall Street Journal. The ad units, targeted at small and medium-sized businesses, will allow marketers to bid to have their ads served against specific categories on Pinterest, such as fashion and home decor and pay on a cost-per-click basis. The Wall Street Journal/Digits A few brands, including Vineyard Vines and Shutterfly, have already tested the cost-per-click ads, which will be available to a broader group of marketers this month, Faul said. Pinterest is taking a page from larger Internet giants, which generate billions of dollars from ad platforms aimed at small- and medium-sized businesses. Mashable Pinterest also announced a new expanded analytics tool intended to provide better feedback on how company ads are performing. The analytics dashboard, which is rolling out slowly to all business accounts on Pinterest, includes data about impressions, clicks and repins for company content. Ad Age Given the slow and methodical way it’s gone about getting its ad business off the ground, the company’s recent haste is striking. Pinterest has raised $564 million since it was founded in 2010.
Twitter Buys Native Ad Maker Namo Media (Re/code)
Twitter has acquired Namo Media, a startup that’s supposed to help mobile-app makers plug “native” ads into their services. Twitter says it will integrate Namo Media into MoPub, the mobile ad company it bought last fall.
Facebook Adds Video Views Objective for Video Ads, Reach and Frequency Campaign Model (AllFacebook)
Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content. All advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.
Dropbox Buys Droptalk, Bringing Conversations and Storage Closer Together (VentureBeat)
Dropbox’s latest startup buy makes perfect sense — and it’s not just because the acquisition’s name also starts with “Drop.” The cloud storage company has acquired stealth messaging startup Droptalk, according to a Thursday blog post on Droptalk’s website.
‘Orange is the New Black’ Gains Positive Momentum on Social Leading Up to Premiere (Lost Remote)
“Orange is the New Black’s” highly anticipated season two will launch today to fan’s delight. Fizziology, the “consultative social media research company,” shared research with Lost Remote showing that in the past week there have been “99,000 social mentions – 83 percent which are positive.”
Using Social Media, Jihadi Groups Stay on Message [Audio] (NPR)
The Bowe Bergdahl exchange video released by the Taliban is the latest propaganda coup for jihadis on social media. Social media benefits jihadi groups because it is all about immediacy, not accuracy.
Keep Track Of Your Tweeting Stats with New Plugin From TwitterCounter (AllTwitter)
If you’re tweet-obsessed, we’ve got a new tool for you: TwitterCounter, a website which tracks user’s Twitter stats, has launched a plugin that will let you analyze stats about your – or anyone else’s – tweets right on Twitter.com. The plugin, available for Chrome and Firefox, provides users with detailed analytics about their tweeting habits and recommendations for getting better engagement and interaction.
Social Media Prenups: Post an Ugly Pic, Pay Your Spouse $50k (BetaBeat)
As if marriage wasn’t a scary enough proposition for the noncommittal millennial generation, ABC News reports that now, couples are arranging social media prenups to establish what they’re allowed to post about each other. Ann-Margaret Carrozza, a New York attorney who specializes in estate planning, shared news of the mini-trend.
Why 61 Percent of Consumers Unfollow Brands on Social Media (SocialTimes)
One of the most important things a brand can do is understand its target consumer, and social media provides rich data for customer profiles. A new study commissioned by digital marketing firm 140 Proof and digital think tank IPG Media suggests that not only is the data readily available, it evolves over time.