Why Marketers Should Be Targeting Social Moms On Twitter And Facebook [INFOGRAPHIC]
Moms social network a lot.
How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period.
Of note to marketers: mothers are very open to liaising with brands on social networks. Some 42 percent have made a purchase as a result of a recommendation on a social networking site.
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