Social Media Missed the Mark for Predicting 'Iron Man 3' Box Office Sales
Social media analysts predicted that "Iron Man 3" would bring in more than $300 million in the box office this weekend, but results show that ticket sales, although high, were not quite that high. But it's not all bad news for social media as a prediction tool. Based on Twitter alone, Salorix was able to correctly place 3 films in the top 5 seats -- "Iron Man 3," "The Iceman," and "Love Is All You Need" -- and accurately predicted that the superhero blockbuster would lead ticket sales by a wide margin.
Social media analysts predicted that “Iron Man 3” would bring in more than $300 million in the box office this weekend, but results show that ticket sales, although high, were not quite that high.
Screenings in the U.S. and Canada brought in $175.3 million between Thursday night and Sunday, according to the Wall Street Journal.
Analysts at Salorix had ranked the top 5 films by Twitter mentions, estimating that “Iron Man 3” would not only come in at number one, but would blow away all other releases given the amount of buzz that the film had generated.
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