Historically (and statistically), social media has always skewed slightly favourably towards women, and recent studies suggest that almost three-quarters (71 percent) of internet female users are active on one or more social media sites, compared to slightly less than two-thirds (62 percent) of men.
Typically, women are more likely to use Twitter (which has a 62 percent female populous), Facebook (58 percent women) and, of course, Pinterest (70 percent women), whereas men dominate Google+ (64 percent men), LinkedIn (54 percent men) and YouTube (54 percent men).
Of course, collectively both genders add up an awful lot of social networkers. Indeed, there are more combined social media users in the U.S. than there are people in Japan. The infographic below takes a closer look at how men and women are using social media.